Copywriting, Content creation & Creative direction
All channels: B2B & B2C
- Print, digital & SEO-optimized web
- Branding and creative strategy
- Mission, vision and values
- Slogan development
- Editing & proofreading
- Humanize and review AI content
Wanna go out? You bet. The little (timeless) spot that could—and did—win hearts and a Silver Medal at the New York International Film Festival and its charming sequel.
High-impact radio campaigns that cut through the clutter.
Centred around the inspiring core theme: “Good things happen here,’’ this niche, multi-media awareness campaign for Desjardins targets the West Island Anglophone community with a series of engaging and strategic marketing initiatives.
Newsletter content and product copy for Lolë, a Montreal-based athleisure brand offering on-trend styles for both women and men.
Product slogan for an alcohol-free beer focused on freedom, independence and breaking with convention.
F/W 2023–24: Wrote SEO-optimized web copy for Brume, a Canadian designer and manufacturer of gloves, mitts, and accessories for women and men. The mandate covered section intros, headers, captions, and all product descriptions.
Also led branding initiatives—developing copy and creative strategy for the brand guide, B2B catalogue, digital ads, and trade show materials—supporting this timeless, thoughtfully crafted winter lifestyle brand.
Wrote SEO-optimized product descriptions for nearly 200 SKUs in the Lolë Fall/Winter 2019 athleisure collection for men and women.
Promotional activation for the launch of a new Desjardins Studio in Montreal’s West Island. Developed the theme, messaging, and family-friendly programming for a high-energy, 3-day community event aimed at engaging families and younger audiences. Marketing support included digital banners, Facebook content, and a targeted radio campaign with live on-site remotes.
A sleek, modern corporate brochure showcasing Current’s complete line of energy-efficient LED signage lighting solutions, powered by GE. Designed to reinforce GE’s legacy of innovation, technological leadership, and advanced R&D—while clearly communicating the unique value and competitive edge of partnering with GE.
New slogan to reinforce a new logo, new name and a revamped curriculum harmonizing music and art to elevate the bilingual learning experience.
Putting the emphasis on a 'lean and mean' production process. Rebrand of a North American manufacturer of customized mezzanines.
Wrote captions for a greeting card collection created in collaboration with Ben the Illustrator. Printed in Canada, these cards are available at specialty stationery and gift boutiques in Ottawa, Vancouver, and Montreal, as well as online at getmoki.com
SEO-optimized copy for key sections of Donnelley Language Solutions’ new website, a global provider of language services to many of the world’s top brands.
It’s not how you start but how you finish. Magazine ad for the world’s first athlete-only social networking community. Trilogy is now VIKTRE.
There is fun in the water . . . market-specific b-to-b work for GE, the global leaders in LED traffic signals.
A bold expression of the brand’s competitive edge paired with a playful, food service–friendly menu.
If your car gets stolen, Boomerang gets it back. Its ‘top-secret’ protection ain’t a secret any more.
Developed the creative concept and wrote captions for a series of playful postcards commissioned by the Canadian Embassy to promote its inaugural tailgate party in Washington, D.C.—a kickoff event for the Canada 150 celebrations in the U.S. capital.
This identifiable campaign was Canada Post’s most comprehensive, fully-integrated retail holiday program ever.
Several award-winning projects for Bombardier Transportation, the global leader in rail technology.
Contrary to conventional wisdom, direct marketing is as relevant as ever. In fact, the response rates are anywhere from 10 to 30 times higher than that of digital. Some enduring DM campaigns crafted over the years for a wide range of high-profile clients.
Various branding and marketing initiatives for the renaissance of a charming landmark inn and new boutique hotel in Mont-Tremblant.
