Wanna go out? You bet. The little (timeless) spot that could—and did—win hearts and a Silver Medal at the New York International Film Festival and its charming sequel.
Timeless radio campaigns that cut through the clutter.
Focusing on an inspiring core theme: “Good things happen here,’’ a series of targeted marketing initiatives for a multi-media awareness campaign for Desjardins’ West Island Anglophone community.
E-blast/newsletter copy and headlines for Lole, a Montreal-based athleisure wear designer and retailer of modern, timeless collections for women and men.
F/W 2023-24: wrote SEO-optimized web copy for Brume, a Canadian designer and manufacturer of gloves, mitts and accessories for women and men. Mandate included text, headers and captions for section introductions and all product descriptions.
Spearheaded branding initiatives including copy and creative strategy for brand guide, business-to-business catalogue, digital ads and trade show materials for this timeless and thoughtfully-crafted lifestyles brand.
SEO-optimized web copy for Brume’s 2021-2022 line-up of winter accessories—leather gloves/mitts, hats and a new sports collection. The mandate: write engaging and descriptive web copy to provide product details, give the brand a distinct personality and drive conversion. Thumbs up on all counts!
Click on Brume to visit site.
Wrote SEO-optimized product descriptions for the Lole Fall/Winter 2019 athleisure wear collection for men and women. Close to 200 SKUs.
Promotional activation material for the launch of a new Desjardins studio in the West Island. Developed the theme, copy and program activities for the 3-day event. Target: families and younger audience. Marketing support included: online banners, social media (facebook) and a radio campaign with remotes.
A slick and modern corporate brochure highlighting the full line of energy-efficient LED signage lighting solutions from Current, powered by GE. The goal: reinforce GE’s brand heritage, technological innovations and advanced R&D. In short, drive home the added value and competitive advantages of doing business with GE.
New slogan to reinforce new logo, new name and a revamped curriculum harmonizing music and art to elevate the bilingual learning experience.
Putting the emphasis on a 'lean and mean' production process. Rebrand of a North American manufacturer of customized mezzanines.
A collection of greeting cards created in collaboration with Ben the Illustrator. Printed in Canada, these cards are sold in specialty stationery and gift boutiques in Ottawa, Vancouver and Montreal and through a new wholesale/retail online platform faire.com and getmoki.com
SEO copy for key sections of a new website for Donnelley Language Solutions, a global language solutions provider to many of the world’s top brands.
It’s not how you start but how you finish. Magazine ad for the world’s first athlete-only social networking community. Trilogy is now VIKTRE.
There is fun in the water . . . market-specific b-to-b work for GE, the global leaders in LED traffic signals.
A powerful way to reinforce the brand's distinct competitive advantage and a playful menu for the food service industry.
Designed the website and wrote SEO copy (as well as all marketing materials) for this new online activity program for older adults. This initiative is the brainchild of Dayscape, one of the first licensed adult day care centers in Florida to introduce the concept of playful aging i.e. organized, highly interactive group activities to improve social connections, brain health and the overall well-being of senior participants. Please vist: https:www.onlineforseniors.com
If your car gets stolen, Boomerang gets it back. Its ‘top-secret’ protection ain’t a secret any more.
Some Canadian swag at the Canadian Embassy’s 2017 Presidential inaugural tailgate party in Washington, D.C. The event marked the launch of the Canada 150 celebrations in the capital city. Creative and captions for these playful postcards commissioned by the Embassy.
This identifiable campaign was Canada Post’s most comprehensive, fully-integrated retail holiday program ever.
Several award-winning projects for Bombardier Transportation, the global leader in rail technology.
Contrary to conventional wisdom, direct marketing is as relevant as ever. In fact, the response rates are anywhere from 10 to 30 times higher than that of digital. Some enduring DM campaigns crafted over the years for a wide range of high-profile clients.
Various branding and marketing initiatives for the renaissance of a charming landmark inn and new boutique hotel in Mont-Tremblant.
