F/W 2023-24: wrote SEO-optimized web copy for Brume, a Canadian designer and manufacturer of gloves, mitts and accessories for women and men. Mandate included text, headers and captions for section introductions and all product descriptions.

Spearheaded branding initiatives including copy and creative strategy for brand guide, business-to-business catalogue, digital ads and trade show materials for this timeless and thoughtfully-crafted lifestyles brand.