Big mo and Buzzie embark on another amazing adventure ‘cause the world needs more Canada! Support Canadian creativity by liking or sharing. Thanks and cheers.
Living Coral: Pantone color of the year 2019
© 2018 Sharon Stern. All rights reserved.
From the climate crisis to the often harsh environment of social media, we all could use a collective pause from reality. Something special to nurture our spirits. A little warmth. A little comfort. A little colour.
Welcome to PANTONE 16-1546 Living Coral—the 2019 colour of the year. For more on this life-affirming coral hue, visit: www.pantone.com
Pantone: the colour of life.
For two decades, Pantone’s Color of the Year has influenced product development and purchasing decisions in a wide range of industries, including fashion, home furnishings, product packaging, art and graphic design.
To all the artists and graphic designers, keep exploring, inspiring and enriching the world with the awesomeness of colour. To all the #writers, keep searching for the perfect words to describe the indescribable bond between colour and art.
Cute little pucker!
"There is no beauty without some strangeness."
- Edgar Allen Poe
Want to be an editor? Copy that.
So, you think you're a writer? But are you a good copy editor? Luckily, there's a test for that. The New York Times'* standards editor, Philip B. Corbett, invites readers to correct grammatical errors in a series called Copy Edit This! Quizz.
According to Corbett, the Times publishes 125,000 or more words a day at 'blinding speed'. So catching the occasional 'faux-pas' in an article is not as easy as it looks. But hey, why take his, or my word, for it. Give the quizz a try for yourself.
Words matter. So do copy edits. The better the edits. The better the writer.
* Note: To form the possessive for nouns ending in s, you can either add an apostrophe +s or just an apostrophe after the s. I prefer the latter.
Why cards really leave an impression
Ever wonder why we love receiving cute cards or notes? I used to think it was the thought or the message or the creative or all three. But there's a little more to it than that. In fact, our emotional response has a lot to do with the science of touch; how it feels. That science—more specifically, how the things we touch shape the way we feel—is known as haptics.
In The Neuroscience of Touch, (be sure to download the PDF) renowned neuroscientist, Dr. David Eagleman, reveals that touch leaves a lingering haptic trail that makes us feel more emotionally connected to the product. In other words, we attach more value and feel a deeper connection to a greeting card, for instance, based on the simple fact that we can touch it.
So, my simple advice: want to connect in a memorable and meaningful way? Maybe send a little note or greeting card . . . on extra thick card stock. Planning your next marketing campaign? Maybe add a little print to elevate the brand experience.
In the digital age, print and paper still rock. Science proves it. Just sayin'.
