Ever wonder why we love receiving cute cards or notes? I used to think it was the thought or the message or the creative or all three. But there's a little more to it than that. In fact, our emotional response has a lot to do with the science of touch; how it feels. That science—more specifically, how the things we touch shape the way we feel—is known as haptics.
In The Neuroscience of Touch, (be sure to download the PDF) renowned neuroscientist, Dr. David Eagleman, reveals that touch leaves a lingering haptic trail that makes us feel more emotionally connected to the product. In other words, we attach more value and feel a deeper connection to a greeting card, for instance, based on the simple fact that we can touch it.
So, my simple advice: want to connect in a memorable and meaningful way? Maybe send a little note or greeting card . . . on extra thick card stock. Planning your next marketing campaign? Maybe add a little print to elevate the brand experience.
In the digital age, print and paper still rock. Science proves it. Just sayin'.
